Europe's Top Virtual Fitness Apps Q1 2021 Performance Overview

As the first quarter of 2021 has come to a close, Sensor Tower has compiled data on the performance of Europe's top virtual fitness applications on a unified platform, encompassing both iOS and Android users. This report will delve into the downloads, revenue, and weekly active user trends of these leading apps.

Strava: Run, Bike, Hike has shown a strong performance in the first quarter, with downloads peaking at 300 thousand in the first week of January before settling to around 200 thousand towards the end of March. Revenue for Strava fluctuated, reaching nearly 600 thousand in early March, while weekly active users saw an upward trend, increasing from 4 million at the end of December to nearly 5 million by the end of March.

Freeletics: Workouts & Fitness also experienced a noteworthy quarter. Downloads started at 100 thousand in late December and saw a decrease to around 40 thousand by the end of March. The app's revenue followed a similar trajectory, with a peak of over 400 thousand in the first week of January, declining to around 200 thousand by the end of March. Active users showed a gradual decrease from 900 thousand to around 650 thousand over the quarter.

The Courtney Black Fitness app, though smaller in scale compared to its counterparts, had downloads ranging between 3 thousand to 8 thousand throughout the quarter. Revenue exhibited a high of over 300 thousand in mid-January, with some fluctuation, ending the quarter at around 200 thousand. No data on weekly active users was available for this app.

Zwift: Ride and Run saw downloads begin at 18 thousand in late December, declining to around 5 thousand by the end of March. Revenue remained relatively stable, with a high of over 200 thousand in late February. Weekly active users hovered around 80 thousand at the start of the quarter, with a slight decrease to around 60 thousand by the end of March.

Lastly, Fitbit: Health & Fitness, managed by Google LLC, showed downloads starting at nearly 200 thousand and declining to around 70 thousand by the end of March. Revenue trends were variable, with a peak of over 300 thousand in late March. The app maintained a strong base of weekly active users, beginning with over 3 million and slightly decreasing to just under 3 million by the quarter's end.

For more insights into the performance of these applications and others in the virtual fitness space, Sensor Tower's detailed analytics provide an in-depth look into the evolving market trends.